3 simple email automations that will grow your Shopify store
Like many online store owners out there we all know we should be using email to market and connect with our audience.
A lot of the time the email marketing story goes…
We’ll get a MailChimp account set up, download the MailChimp app sync it up with Shopify.
Start to build a subscriber list using the classic pop-up provided by your Shopify theme with 10% off discount code.
We might even send an automatic Welcome email (or not) or at least we’ll thank them for subscribing while they are still on the site.
Then we’ll start to send newsletters let’s say around 1-2 a week. You’ll get your graphic designer to set up and send off the newsletter to your whole list letting them know about latest sale or the latest launch of your sweet sweet collection that is out now.
We might even use the native Shopify Abandoned Cart email option and send the email 12 hours later.
Then… that’s it really. We just keep making newsletters again again and again.
Does this sound slightly familiar?
Now this is a good start, it’s a lot better than doing nothing.
But trust me when I say there is so much more you can do to get the most out of your MailChimp account or any other email service provider you use.
You’re paying for it and you may as well get the most out of it, right?
Here’s the thing - your customers are all different so why treat them all the same?
Sending out newsletters with no thought or no segmentation is the same as sending junk mail to your customer’s home.
It’s a shotgun approach - you might hit something and you might not and annoy someone at the same time.
What we want is - The right message at the right time to the right person.
A bit or a marketing cliche now but doesn’t mean it’s not true.
So now this is where email automation comes in…
The thing about email automation is that works within the customer lifecycle. So it will send emails based on their behaviour and where they are in the sales funnel. Have a look below.
Automation emails are personalised to the customers needs and wants. The effectiveness of building engagement and gaining more sales increases.
Think of it as a retailer sales assist. Are they going recommend a dress to a guy who is looking for a jacket? Hell no. They recognise and find out the needs of the shopper with their purchase intent to give them what they want.
So let’s get to it…
Below are 3 simple email automations that will get you results. No BS.
These are just basics that are a good place to start.
Welcome Series
Why does it work?
It’s one of the easiest ways to acquire a new customer. It’s a lot harder to acquire a new customer compared to a current so we have make it easy as possible to buy.
Tips when setting up:
Send at least up to 3 emails over a week - stop sending when the customer makes a purchase.
Send the first email immediately with the offer showing with a bit obvious CTA
Emails 2 and 3 add social proof content like testimonials and people from your instagram using or wearing your products.
Here’s an inspo example of the first welcome email layout you could send.
Abandoned Cart
Why does this work?
This works because your potential customer is a step or two down from making a purchase.
Sometimes we need a little convincing to get us over the edge or simply we got distracted by the Instagram notification that we just got tagged in. So Abandoned Cart can be a big help as 61% of shopping carts get abandoned and this is one way to recoup the potential loss of revenue for your biz.
Tips when setting up:
Send at least 2-3 emails over a week - stop sending when the customer makes a purchase
Send the first email 1 hour later while your business is still top of mind.
Make your first email a customer service text based email that’s there to help. Include a link sending them back to their abandoned cart.
Only offer a discount if they have never bought from you before.
Use urgency and set an expiry for how long you can hold onto their products
You can add a bit of humour to make it engaging too. I love this example abandoned cart email from Adidas.
New Customer
Why does this work?
Gaining a new customer for the very first time is exciting. Especially for them as they’ve taken the chance to use their hard cash to invest into you and your brand. So it’s best to take the opportunity of that moment to say a personal thank you adds a special touch to their overall experience.
In that moment it’s a great time to get them to do something like fill out a survey or enter them into a rewards program. Whatever it is you’d like them to do.
Tips when setting up:
Send a text based email from the owner or CEO thanking them and let the new customer know that they are the reason they keep the business going. Be genuine.
Send the email 1 hour after they make a purchase. After they’ve received all the transactional and order emails.
Include an email signature. Preferably with CEO’s face. You want to make this feel like it is an email being manually sent from a Gmail account for example.
Go to yeahmando.com/new-customer-template and use it for your new customer email.
(Subscribe to my FREE email automation course and you’ll get a bunch more templates, action points and a guide too.)
Well there you go…
3 automations for you to implement that will get you results.
But it’s also the tip of the iceberg on what you can do with email automation. There’s plenty more we can do.
The main thing is to remember that it’s time to start to start treating your customers differently as they are all different. If we meet the needs of our subscribers we’ll be rewarded with a sale and a happy customer.
These simple automations help do that.
Note: Great time to get started on these automations as the busiest time of the year for sales (Q4) is upon us.
Are you already using email automation? If so, what’s working for you?
Let me know in the comments below.
If you’d like to know more on how you can get at least 22%+ in revenue, sign up to my free email course that has action items and templates for you to use.
