Here's something you may not know...
We use messaging apps way more than we use social networks.
They also claim:
Two billion messages are sent between people and businesses each month
53% of people are more likely to shop with a business they can message directly
56% of people would rather message than call customer service
So the question is...
WHY WOULDN'T YOU USE MESSENGER MARKETING FOR YOUR BUSINESS PAGE??
That's all well and good that there's a lot of people on Messenger but what else can it do for me and my business?
Let me give you a few reasons why it's a good time and marketing channel to get into.
Messenger kills engagement over email and social media
Messenger has some of the highest engagement of any app at the moment where 80%+ Open Rates and 40% + Click Through Rates are the standard metrics these days.
There's no competition with the ever decline of organic reach of Social Media posts with Facebook Ads getting more expensive - Facebook Messenger is FREE for now...
Think about it though - when you see that little red notification pop up you feel compelled to open it up.
The main reason is that we are so used to being messaged by our friends and family on Messenger that we are not used to brands necessarily messaging us. It's still a personal way to have a conversation.
On the other hand, Facebook Messenger boasts open rates of 70-80% within the first hour.
There are so many ways you can market to your audience and grow your business
So we now know that Messenger is wildly popular and chatbots have high engagement but how can they help your business grow?
Also... How do they even work?
They essentially work a little bit like email - you collect subscribers, send out campaigns, tag people, automation and so on - just without the extremely high aforementioned engagement rates.
When going to message a business on Facebook and you've hit 'Get Started' there's a good chance that business has a chatbot installed and has now made you a subscriber. Easy as that.
Now Messenger chatbots do a whole lot more than just marketing as they can serve as customer service - more on that below, qualifying leads, and can even go as far as replacing your website if you really want it too.
Minimise your Live customer service cost
If you have a lot of customer enquiries that require a live customer service, Messenger can cut those costs down for you.
Creating different automated paths for the problems and needs of your customers can save your customer service team a lot of time and money.
By simply taking your content from your site, like a FAQ, shipping & returns or even a manual and setting them up in Messenger will make sure your customer has all the info they need before a live chat is present.
The customer can even type in key words to which you can message them the most relevant content.
With 1.3 billion monthly users on Messenger, using chatbots is huge opportunity to build your audience and engage at scale.
Engagement on Messenger is still high and a fresh marketing channel that is killing the socials and email.
Leverage Facebook for your marketing, content distribution, and customer service.
EXPERIENCE THE BOT YOURSELF
Just click 'Get this in Messenger' button below and I'll show you what you can do to make your business grow right within Messenger.
Do it. You'll learn something and it's a bit of fun too.